February 12, 2022
Year
2022
Client
BASE COFFE
Category
PHOTOGRAPHY
Product Duration
2 YEARS
Inspired by diverse cultures and united by a shared love for coffee, Base Coffee is dedicated to delivering a consistent, high-quality experience in every cup. Our mission is to create a welcoming space where coffee becomes more than just a drink—it’s a daily ritual and a universal language that connects our community. While researching the project’s visual direction, I discovered that simplicity is the best fit for the client’s brand. A clean, minimal photo style complements their commitment to authenticity and enhances the overall experience.
During the development of the photography direction for Base Coffee, I found that a minimal and honest approach best captured the brand’s essence. By focusing on natural light, clean compositions, and authentic moments, the visuals reflect the simplicity and warmth at the heart of their coffee experience. This style not only aligns with their values but also helps create a consistent and inviting visual identity.
It embraces a clean, minimalistic layout that puts the spotlight on visual storytelling, allowing designers, photographers, and creators to present their work with clarity and impact. The project is inspired by the idea of timeless design, blending functionality with style to create an engaging experience for audiences. Seventy Seven is perfect for those seeking a fresh and dynamic platform to showcase their talent with confidence.
